Rūma

Photography & art direction for the brand identity of Rūma, a farm-to-table restaurant and grocery shop in Rome. Rūma used to be the Etruscan name for breast, source of nourishment and life, while representing vital forces. Rūma was also the milking Etruscan goddess, and it’s the root of the name for Rome.

For the logotype, we transformed the ū in a breast shape while developing a symbol reminiscing of an ancient coin, a breast seen from front and the wheel of a plow.